Case Studies
Case Studies
Case Studies
FedMall - a government e-commerce platform.
With a user-centered and metrics approach, the goal was to create an intuitive interface that brought the system into the 21st century while improving user flows and enticing new shoppers.

FedMall - a government e-commerce platform.
With a user-centered and metrics approach, the goal was to create an intuitive interface that brought the system into the 21st century while improving user flows and enticing new shoppers.

FedMall - a government e-commerce platform.
With a user-centered and metrics approach, the goal was to create an intuitive interface that brought the system into the 21st century while improving user flows and enticing new shoppers.

GreakTech - rebranding and redefining online presence.
Led a full rebrand and website redesign for a web development startup, strengthening their market positioning and driving credibility with a user-focused, conversion-optimized site.

E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

GreakTech - rebranding and redefining online presence.
Led a full rebrand and website redesign for a web development startup, strengthening their market positioning and driving credibility with a user-focused, conversion-optimized site.

Induction Racing - a native IOS application
Created a concept mobile app for a luxury sports car rental service, emphasizing polished UI design, seamless booking flows, and a premium visual aesthetic to elevate the user experience.

Induction Racing - a native IOS application
Created a concept mobile app for a luxury sports car rental service, emphasizing polished UI design, seamless booking flows, and a premium visual aesthetic to elevate the user experience.

Induction Racing - a native IOS application
Created a concept mobile app for a luxury sports car rental service, emphasizing polished UI design, seamless booking flows, and a premium visual aesthetic to elevate the user experience.

Process
My compass to innovation and design excellence. From start to finish, this dynamic framework fuels creativity and precision, ensuring the product journey aligns seamlessly with user desires.
01
Discover
Client meetings where we learn all about the clients hopes and dreams for the project. This is my opportunity to gather additional information about the ideal functionality, market opportunities and timeline expectations.
Define
This is when I hear from the client, the users, and everyone in between. I work closely with requirement writers here to ensure everyone is on the same page.
02
Design
This is where the creative juices start flowing! When ideas become tangible objects we can see and touch. This is a creative loop of feedback and making adjustments between myself and the client. This is where I spend most of my time in the cycle.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers and QA to develop and test design functionality.
04
Process
My compass to innovation and design excellence. From start to finish, this dynamic framework fuels creativity and precision, ensuring the product journey aligns seamlessly with user desires.
01
Discover
Initial client meetings. Defining the scope and objectives of the project and laying a fundamental foundation for everything that comes after.
Deisgn
Design, test and evaluate design concepts, user flows and potential changes to existing platforms. This is where the feedback loop happens.
03
Define
Client interviews, User Interviews, Market research and analysis, and everything in between. Getting precise requirements from the users and client to ensure success.
02
Deliver
This is where I work with developers and QA testers to develop and test design and functionality.
04
Process
My compass to innovation and design excellence. From start to finish, this dynamic framework fuels creativity and precision, ensuring the product journey aligns seamlessly with user desires.
01
Discover
Client meetings where we learn all about the clients hopes and dreams for the project. This is my opportunity to gather additional information about the ideal functionality, market opportunities and timeline expectations.
Define
This is when I hear from the client, the users, and everyone in between. I work closely with requirement writers here to ensure everyone is on the same page.
02
Design
This is where the creative juices start flowing! When ideas become tangible objects we can see and touch. This is a creative loop of feedback and making adjustments between myself and the client. This is where I spend most of my time in the cycle.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers and QA to develop and test design functionality.
04